Website
Optimization
It's straightforward: Maximize conversions, and you'll maximize sales.
Do you have visitors on your site? Fantastic. But do you know what they're doing there? Is your site converting as effectively as it could be? If you haven't given this much consideration, chances are it's not. To get ahead of the competition, you need to be aware of these factors. That's where Dilate's exceptional conversion rate optimization (CRO) services come into play.
Blitzen Media is a results-focused CRO agency, which means we adopt a data-driven approach to optimizing conversions. We can help you transform your web pages into powerful tools for generating new leads, employing various tools and techniques. We conduct testing through methods like Heat Mapping, A/B Split Testing, Call Tracking, and Click Percentage Tracking using Google Analytics, and we'll also teach you how to do this yourself.
It's all about getting more value from your existing web traffic or users. Driving traffic to your website is just the initial step, and it can be costly, especially when using paid channels like Google Adwords. Conversion rate optimization ensures you extract more conversions, whether in the form of leads or sales, from your current traffic. It's a valuable strategy for anyone looking to maximize the potential of their websites.
Remember that the adoption of conversion rate optimization is still in its early stages among businesses. You're not entering the game late; in fact, this is the perfect moment to join the conversion movement. It's no secret – we utilize software and tools to rigorously test everything. These tools are instrumental in ensuring that your web design and functionality are converting your site visitors into customers at the highest possible rate. Some of the tool features include A/B Split Testing, Cross-Browser Testing, Heat Mapping, and more!
Why Website Optimization is important
While having visitors to your site is great, not knowing their actions means you might not be optimizing your conversions as effectively as possible. Many business owners often overlook their conversion rates, but by neglecting conversion rate optimization, you may be missing out on valuable sales and business growth.
Your conversion rate data holds the key to staying ahead of the competition. Yet, sifting through vast amounts of data can be overwhelming. Thankfully, a conversion rate optimization agency possesses the expertise to interpret this data and implement changes that can supercharge your business. Ultimately, it doesn’t matter how many visitors your site attracts if they don’t convert into sales.
So, when you’re seeking a conversion rate optimization company, why should you choose Dilate?
At Blitzen Media, our team of seasoned specialists ensures that our conversion rate optimization services are nothing short of exceptional. We take a scientific approach to conversion rate optimization, and we can help you transform your web pages into new lead generators. Our team is proficient with a variety of tools, conducting tests through A/B split testing, Heat Mapping, Click percentage tracking, and call tracking via Google Analytics. Not only will we utilize these tools, but we’ll also guide you on how to use them, enabling you to keep an eye on your conversion rate independently.
What’s Involved in Testing and CRO?
What’s so great about A/B Testing? It’s simple. It’s a rare occurrence for all business partners to unanimously agree on a single strategy (even here at Dilate!). One partner believes you should go left, while another insists on going right. Ultimately, personal opinions don’t matter.
This is why A/B Testing is the bee’s knees (fantastic, just like a great beer). As a CRO Agency, we’re all about A/B Testing because it allows you to essentially confine your ideas in a competitive arena, where the idea that performs the best emerges as the victor. This ensures that you’re not selecting ideas based on how they sound but on the idea that will generate the most profits.
CRO stands for Conversion Rate Optimization, a systematic approach aimed at increasing the number of visitors who transform into customers. ROI, or Return on Investment, is closely intertwined with CRO, as it provides insights into how effectively your money is utilized in your digital marketing strategy. ROI is assessed by tracking various metrics to ensure that your campaign is delivering value for your investment.
As your chosen conversion rate optimization agency, our role is to identify the barriers preventing visitors from staying on your website and making conversions. We use analytics to pinpoint where your website is losing potential customers. The traditional conversion funnel associated with CRO encompasses a visitor discovering your product or service, recognizing their need for what your business offers, contemplating the next step, and ultimately completing a conversion, such as making a purchase or taking another desired action. CRO revolves around optimizing this funnel, with a strong focus on enhancing the user experience and minimizing any doubts or hesitation that may impede the conversion process.
After the analysis is conducted, steps can be taken to overcome these barriers, which may involve streamlining your website or enhancing your content to provide a smoother and more effective user experience.