Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. Google Ads is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the products and services that you offer.
Google Ads is focused around keywords, the words that people are most likely to use when searching for their product. When advertisers create a Google Ads search campaign, they create ads with a specific offer and choose a list of keywords to target that are relevant to the offer. If you want to learn more about Google Ads and how they work, I recommend checking out our article on the Knowledge Centre
What’s Different
- Nothing is left to chance – Data driven agency
- Campaigns built and monitored by real people
- No automatic settings to optimize spending
- Daily Monitoring and Optimization
- Conversion & Performance
- Real Time Reports
Google Ads Include
Paid search advertising is one of the most popular forms of PPC advertising in which brands pay (using an auction-based model) to have their ads displayed above and below organic search engine results when users search certain keywords. Whenever you look for a product or service online, Google (or any other search-engine provider) displays a results page consisting of both organic and sponsored results. The ads can be displayed in many ways, but search engines typically indicate which results are sponsored and which are not.
Many websites today display Google Ads, they are part of the Google Display Network. The key to its success is to select the right websites and content to display your ads to your target audience.
Once people have seen your ads and they have shown interest, your ads can follow them on any platform (Google, YouTube, Social Media, etc). Your ads should not be annoying to anyone, our campaign managers do it with impeccable timing, respectfully and politely to help you achieve the results you want, while keeping your audience engaged.
Great ad campaigns for eCommerce. Based on the content, your product pages will come up on the search results. You can get immediate results from the start.
Engage your audience where they are. YouTube is the second largest search engine globally and it has the most searches for “how-to” videos and documentaries.
Display your ads on Gmail Promotions. Content and audience relevant, based on the person’s profile and behavior.
Most free apps today cover their costs by placing Google Ads. Since every app has very specific purposes and audience, it’s a great way to profile and target users with relevant ads.