Display Ads
Display advertising is an incredibly powerful online marketing strategy that generates millions of impressions and website visits. It's commonly employed to enhance brand awareness and extend your business's reach to new audiences genuinely interested in your offerings. When it comes to tactical display campaigns, such as custom intent and in-market audiences, you can anticipate improved conversion performance, thanks to the introduction of the Pay Per Conversion feature.
We offer customized banner advertising strategies tailored to your business objectives. Many businesses that attempt a DIY approach to their Google Display Network (GDN) strategy run a high risk of depleting their financial resources. This is precisely why we provide a display advertising service led by marketing experts and a creative team that comprehends the significance of impactful presentation and engagement. Our goal is to ensure your message is effectively delivered without straining your budget or causing your accountant to have a heart attack.
Branding and Safety
Are Priority
Banner Display Ads rely on Google’s Ad Inventory Network for their reach. In simple terms, the Ad Inventory Network is an extensive collection of websites that allow Google to display your banner ads. You’ve likely encountered these ads on your own devices. Most of the time, the websites within this network are highly relevant and qualified, serving as valuable platforms to expand your reach and display your ads to new audiences genuinely interested in your offerings.
However, the intricacies of setting up these ads can be challenging. If you’re not careful, your Google Display Network (GDN) campaign placement could be affected, leading to appearances on unqualified sites, such as spam or adult websites. Such placements can have a profound impact on your brand’s reputation and credibility. I mean, who wants their bicycle ads to show up on an adult site? Yeah, we didn’t think so either.
Here’s the good news: we’re Google Premier Partners. This prestigious status places us in the top 3% of display advertising agencies for driving performance on Google Ads. What does this mean for you? It means you can feel confident entrusting Dilate to manage your GDN campaigns. Rest assured that your brand’s name and credibility will be protected, ensuring your ads appear in the right places.
Display Search Team Up
The Ad Inventory Network comprises a collection of websites commonly known as Google Search Partners. These websites play a vital role in expanding your reach and fostering engagement. The list of non-Google search partners is extensive, numbering well into the hundreds and continually growing. Some of the well-known names where your ads may appear include Amazon, The New York Times, The Washington Post, The Guardian, and YouTube.
The primary advantage of using Google Display Network (GDN) and Search Partners is the ability to refine your ad targeting to reach highly specific, relevant audiences. This precision allows you to effectively promote your brand awareness and connect with the right people.
Different Target Alternatives
These targeting options offer diverse ways to tailor your display advertising campaigns to reach the right audience effectively and efficiently.
Here are the various targeting options you can use with display advertising:
This option allows you to target your ads based on specific keywords or topics that are relevant to your business. It ensures that your ads appear on websites or web pages that match the selected keywords or topics.
With placement targeting, you can choose the specific websites where you want your ads to be displayed. This allows for more precise control over where your ads appear.
Intent targeting lets you show banner ads to individuals who have recently searched for a particular keyword on Google. It’s a way to reach potential customers who have demonstrated an interest in your products or services.
Remarketing enables you to display banner ads to individuals who have previously visited your website. It’s a powerful way to re-engage with potential customers who have already shown interest in your brand.
This is an exciting new feature that allows you to only pay when you achieve a conversion. It’s a cost-effective way to ensure you’re getting a return on your advertising spend, though specific conditions may apply.
What’s Included
We handle the entire project setup and preparation for you. Your only task is to share your objectives and goals with us, and from there, we’ll kick off a robust GDN Campaign that works as diligently as you do to promote your business. It’s as straightforward as that. Our Banner Advertising Service includes:
We tailor a strategy that aligns with your specific business objectives and goals.
We implement precise targeting methods to reach the right audience.
Our creative team designs engaging and impactful banner ads.
We oversee every aspect of your campaign to ensure it runs smoothly and efficiently.
You’ll receive comprehensive reports on the performance of your GDN campaign.
