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June 10, 2024
Have you been struggling to get your e-commerce store noticed online? Allow Blitzen Media to help because SEO (Search Engine Optimization) for e-commerce is one of the many things we specialize in. This strategy involves optimizing your website with high-quality content and design to improve its ranking on search engine results pages like Google. By implementing the right techniques you can increase your stores visibility and drive organic (unpaid) traffic to your website. Ecommerce Search Engine Optimization goes beyond just stuffing keywords and writing blog posts. At Blitzen Media we know how important it is to understand the inner workings of search engines and what they reward. This means crafting well-written product descriptions that are packed with relevant keywords, obtaining backlinks from reputable sources, and much more. If you want your online store to stand out in a crowded digital landscape we suggest you keep reading and discover how Blitzen Media uses E-commerce SEO to boost your rankings, attract more visitors, and ultimately drive sales.
Key Takeaways
- Conduct thorough keyword research to identify relevant, high-traffic keywords for your e-commerce store.
- Optimize product URLs and on-page product pages to improve rankings.
- Create quality content in various formats such as product descriptions and blog posts.
- Build high-quality backlinks to your e-commerce store.
- Improve mobile optimization and site speed for a better user experience.
- Long-tail keywords are important for ranking higher on search engines.
- Optimize product images and feature customer reviews to improve rankings.
- Ecommerce SEO is crucial for online businesses looking to drive traffic, generate revenue and increase visibility.
- A well-planned ecommerce SEO strategy can help your online business stand out in a highly competitive market.
Ecommerce keyword research is not your regular keyword research. While most websites typically focus on informational keywords ecommerce websites need to go beyond that. Sure, having the most popular and relevant keywords in your industry is important but understanding the buyer intent behind those keywords is crucial. You don’t want to just attract any kind of traffic. You want to attract potential customers who are ready to make a purchase. That is where e-commerce websites come in – by identifying and targeting the right commercial keywords they can attract potential customers who are ready to buy.
Tools and techniques for keyword research
As we are sure you have seen, keyword research is an essential aspect of any successful digital marketing strategy. It enables you to understand the phrases and terms that your target audience is using to search for your products or services. There are several techniques and tools available to help you conduct effective keyword research.
Google Suggest
This is one cost-effective and easy method to conduct keyword research. Google Suggest is the feature that provides suggestions for related search queries as you type your search term on Google. It can help you to identify the most common search phrases and queries that your target audience is currently using to search for your products or services. By incorporating these phrases into your content and SEO strategy you can increase your chances of ranking higher in the search engine results pages (SERPs).
Ubersuggest
Ubersuggest is a free online tool that can help you to find related keywords and long-tail keywords to your primary topic or keyword. It provides a wealth of data including search volume, keyword difficulty and CPC (cost per click) data. With Ubersuggest you can quickly identify low competition keywords that can help you to rank higher in the SERPs and attract more organic traffic to your website.
Answer the Public
Answer the Public provides insights into the most commonly asked questions related to your keyword or topic. It is a great way to uncover the specific queries that your target audience is searching for and to create content that answers those questions. Answer the Public also allows you to explore related topics and phrases giving you a comprehensive understanding of the language and terminology used by your target audience.
Ahrefs
Ahrefs is a comprehensive SEO tool that provides keyword suggestions, showcases your ranking and much more. Ahrefs allows you to track your website’s ranking in the SERPs, conduct keyword research and analyze your competitors’ strategies. It also provides insights into backlink profiles, site audit reports and other valuable data that can help you to improve your website’s performance in the search results.
SEMRush
SEMRush is another powerful SEO tool that tracks your website’s ranking, provides keyword research insights and offers detailed competitor analysis. SEMRush is particularly useful for PPC (pay-per-click) advertising research as it provides detailed data on CPCs, ad copies, and competitor ad strategies. It also offers social media analytics which allows you to monitor your brand’s reputation and engagement across multiple platforms. Overall, each of these tools provides valuable insights into the competitive landscape and your target audience’s search habits . By incorporating these insights into your ecommerce SEO strategies you can increase the amount of traffic coming your way and in turn increase the probability of a sale.
How to identify high-traffic, relevant keywords for your e-commerce store
SEMRush is another powerful SEO tool that tracks your website’s ranking, provides keyword research insights and offers detailed competitor analysis. SEMRush is particularly useful for PPC (pay-per-click) advertising research as it provides detailed data on CPCs, ad copies, and competitor ad strategies. It also offers social media analytics which allows you to monitor your brand’s reputation and engagement across multiple platforms. Overall, each of these tools provides valuable insights into the competitive landscape and your target audience’s search habits . By incorporating these insights into your ecommerce SEO strategies you can increase the amount of traffic coming your way and in turn increase the probability of a sale.
Search Volume – One needs to consider the search volume of your keywords. The higher the search volume, the more potential traffic you can drive to your site. Tools like Ahrefs and SEMRush can provide you with volume data to help you make an informed decision.
Competition – One must also look at the competition. It is important to know that if a keyword has high competition then it will be more challenging to rank for it. Most keyword research tools will provide you with competition keyword difficulty stats which you can use to gauge how difficult it would be to rank for a particular keyword.
Relevancy – Another critical factor to consider is relevancy. You want to ensure that your category page or product is genuinely relevant to the search term. This is a crucial ranking factor that is so often overlooked so it is essential to stick to keywords that your products can genuinely satisfy.
Buyer Intent – Finally, one needs to evaluate the intent of your keywords. Intent the reason behind a search query. In ecommerce, it is all about identifying the specific phrases and terms people use when they are looking to buy something online. Think about it, when was the last time you searched for something on Google without the intention to purchase? Probably often, right? That is why we have two types of keyword intent: informational and commercial.
Informational intent – Informational intent is all about providing the searcher with the type of information they are looking for. This could be a fact, a “how-to” guide or just more information about a subject.
Commercial intent- Commercial intent is when people are looking for information to help them make a purchase. For example, a consumer with informational intent might search for something such as “How to Take Professional Photos” or “Digital Camera vs. Smartphone for Photography”, while commercial intent might look something like “Best Digital Camera to Buy” or “Digital Cameras Under $400”. As you can see, a consumer with commercial intent already knows what they want but they need to find the right place to buy it and that is where hopefully, you come in.
Optimizing Product URLs to Improve Rankings – This can help build your customers trust, improve your website rankings, and establish your reputation as an expert in your niche. Let Blitzen Media explore some of the exciting types of content you can use to enhance your e-commerce store.
Competition – One must also look at the competition. It is important to know that if a keyword has high competition then it will be more challenging to rank for it. Most keyword research tools will provide you with competition keyword difficulty stats which you can use to gauge how difficult it would be to rank for a particular keyword.
Relevancy – Another critical factor to consider is relevancy. You want to ensure that your category page or product is genuinely relevant to the search term. This is a crucial ranking factor that is so often overlooked so it is essential to stick to keywords that your products can genuinely satisfy.
Buyer Intent – Finally, one needs to evaluate the intent of your keywords. Intent the reason behind a search query. In ecommerce, it is all about identifying the specific phrases and terms people use when they are looking to buy something online. Think about it, when was the last time you searched for something on Google without the intention to purchase? Probably often, right? That is why we have two types of keyword intent: informational and commercial.
Informational intent – Informational intent is all about providing the searcher with the type of information they are looking for. This could be a fact, a “how-to” guide or just more information about a subject.
Commercial intent- Commercial intent is when people are looking for information to help them make a purchase. For example, a consumer with informational intent might search for something such as “How to Take Professional Photos” or “Digital Camera vs. Smartphone for Photography”, while commercial intent might look something like “Best Digital Camera to Buy” or “Digital Cameras Under $400”. As you can see, a consumer with commercial intent already knows what they want but they need to find the right place to buy it and that is where hopefully, you come in.
Optimizing Product URLs to Improve Rankings – This can help build your customers trust, improve your website rankings, and establish your reputation as an expert in your niche. Let Blitzen Media explore some of the exciting types of content you can use to enhance your e-commerce store.
Types of content that can be used in e-commerce stores
- How-to Guides & FAQs – How-to articles and FAQs are an excellent way to engage with your audience and provide them with valuable information. Share your expertise and guide them through the ins and outs of your products or services.
- Product Updates – Why not create a buzz around your new launches and noteworthy updates? Keep your customers in the loop and they will feel more connected to your brand.
- Glossary – To make your store stand out one should consider adding a glossary page that explains industry jargon in simple terms. It is a great way to educate your audience and show them that you’re invested in their understanding of your products.
- User-Generated-Content – Another powerful tool is user-generated content (UGC). Encourage your customers to share their experiences with your products and watch your online presence grow.
- Testimonials & Reviews – Never forget the power of testimonials and customer reviews. They can be a complete game-changer when it comes to building trust with potential buyers. Share the positive feedback you receive and let your happy customers sell your product for you.
