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June 10, 2024
Content marketing is the simplest and most effective way for businesses of all types to reach customers and increase their revenue. Unfortunately, not all businesses engage in it and out of the ones that do only a few actually measure the ROI of their content marketing activities.
According to a recent study, 53% of organizations do not tie their content goals to revenue, and here at Blitzen Media we see that as a cardinal sin! With the tight budgets and looming recession accounting for every dollar is imperative. If you don’t know how content impacts your bottom line how can you financially justify it? Blitzen Media will teach you all you need to know about measuring SEO, social media, and email marketing ROI.
According to a recent study, 53% of organizations do not tie their content goals to revenue, and here at Blitzen Media we see that as a cardinal sin! With the tight budgets and looming recession accounting for every dollar is imperative. If you don’t know how content impacts your bottom line how can you financially justify it? Blitzen Media will teach you all you need to know about measuring SEO, social media, and email marketing ROI.
What is Content Marketing?
Content Marketing Institute defines content marketing as “a type of marketing that involves the creation and sharing of online material (blogs, videos, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.”
Here at Blitzen Media, we define content marketing as the consistent creation of valuable content for your audiences with the aim of answering their questions and helping them figure out how to use your product or service to solve their problem. The ultimate goal of all content marketing efforts is building a strong relationship with your audience, attracting new customers and generating a profit.
Content marketing is essential because it helps:
Generate more leads – Content marketing helps connect with prospective customers and improve chances of a purchase. It can help you move problem-unaware audiences to solution awareness through education.
Increases retention – Content is the best way to stay top of mind. Blogs, Infographics, ebooks, videos, case studies, social media content, and emails, among others are the best way to reinforce your positioning and messaging.
Increases SEO results – Search engines reward businesses that create consistent high-value content by boosting their visibility which in turn leads to higher website traffic and sales.
Increases trust with the audience – Creating valuable content helps build deep connections with your audience because they know they can trust your recommendations which leads to higher brand positioning.
Builds authority – Putting out valuable content combined with better SEO results and audience trust leads to topical authority which results in your business being perceived as an expert/authority in a specific category.
Increases retention – Content is the best way to stay top of mind. Blogs, Infographics, ebooks, videos, case studies, social media content, and emails, among others are the best way to reinforce your positioning and messaging.
Increases SEO results – Search engines reward businesses that create consistent high-value content by boosting their visibility which in turn leads to higher website traffic and sales.
Increases trust with the audience – Creating valuable content helps build deep connections with your audience because they know they can trust your recommendations which leads to higher brand positioning.
Builds authority – Putting out valuable content combined with better SEO results and audience trust leads to topical authority which results in your business being perceived as an expert/authority in a specific category.
